The online bingo world can expect 2010 to be it’s most competitive year yet. With the industry poised for doubling it’s wealth, conditions are becoming fiercer when it comes to getting – and keeping – players. One of the big make or break decisions can often be from word of mouth. With such a huge choice of online bingo sites, for the new or seasoned online bingo player, finding a great bingo site is becoming increasingly difficult. So for wannabe roomies everywhere, many online bingo portals have been set up, featuring tried and tested reviews, tips, news and views to help out.
And now it seems like the online bingo portals are starting to make a break for becoming stars in their own right. Marketing for these portals is becoming increasingly competitive, with recent news indicated one newly launched portal has splashed the cash with a fancy marketing campaign of it’s own – including television spots. It’s a far cry from the days when fans wrote about their experiences with bingo sites – now, establishing a bingo portal can mean big business.
Perhaps its the recent emergence of online bingo portals becoming a stepping stone to launch as a full blown bingo operator. With Both Costa Bingo and Tea and Bingo have been founded in such a manner, and seem to have made good use of their previous databases of info that bingo portals often collect. As a result, a bingo portal can find itself better placed in terms of reaching out to players than a brand new start up bingo operator.
But the issue is also one of credibility. As much as bingo portals have to make some noise to get themselves a fanbase, many offer a much more comprehensive service, with genuine news and articles, hints and tips that may be of interest to fans, alongside the all important reviews and promotion details. These sites have the potential to become communities in their own right, and build up a sense of trust amongst regular readers who will keep coming back long after they have found a perfect online bingo site.
So where does this lead to? Online bingo portals about online bingo portals that write about online bingo operators?! We doubt it. But what does seem certain is that just as 2010 looks set to be the year online bingo companies really pull out the big guns in the fight for players retention, so online bingo portals will have to up their game to ensure their readers are getting the very best when it comes to the wonderful world of online bingo. And believe us – we’ll be keeping you informed and up to date all day every day.
