The top spot that is!! Yup, whilst no one would have thought it, it seems JackpotJoy Bingo have come out of relative online bingo obscurity to claim the top spot in bingo players hearts! A recent release showed that JackpotJoy has overtaken the likes of Foxy Bingo, Tombola Bingo and Gala Bingo to become the most visited online Bingo site in the country!
Data from online competitive intelligence service Experian Hitwise confirmed that JackpotJoy, which is run by Gamesys and is it’s flagship online bingo site, has taken the industry completely by surprise and has stolen the top spot right from under the competitions noses. Whilst much has been reported on the famed rivalry between Foxy Bingo and Tombola Bingo, who both claim to be the UK’s biggest bingo websites, it looks like JackpotJoy Bingo have been spreading some secret jackpot joy that has won the hearts of online bingo fans everywhere!
“It’s brilliant news,” beamed Adele Lawton, head of Jackpotjoy. “And the fact that it comes just a month after completely re-launching the site is the strongest endorsement of the new look that we could hope for.
“Not only has the new design been a near instant success with our long standing members, but it’s also helping us welcome back old members who may have been playing elsewhere, as well as bringing in new players far more efficiently. We’re currently in a period of rapid growth and I suspect this is to do with more than just curiosity about the new site.”
The online bingo operator seems to attribute a lot of it’s success to it’s online advertising strategy. In contrast to the TV led approach by Foxy Bingo owner Cashcade and the sponsorship strategy pursued by Tombola Bingo (which sponsors Emmerdale as well as Sunderland Football Club), JackpotJoy have a relatively unknown presence offline. But according to their Head of Online Media, it’s a gamble that seems to be paying off for JackpotJoy Bingo!
“As a website, it made sense to focus our marketing online” explains Bengu Davies, Head of Online Media. “It also enables us to target our market very closely, helping us to minimise wasted spending and concentrate our message.
“Our current position as the most visited online Bingo site, without being well known on the streets, reflects the success of this targeted strategy.”
But Jackpotjoy is not a site to rest on its laurels, with the site planning to unleash a whole new range of games and promotions in the pipeline for later in the year. Following their successful site design and some big news stories recently of massive wins at JackpotJoy Bingo, it seems the site has the looks, the money – and now the top spot!
“One of the really interesting features of online gaming,” explains Lawton, “is that players tend to move in flocks – they go where the big jackpots are, and the big jackpots lie where the players go.”
“Our number 1 ranking with Experian Hitwise has confirmed our ability to appeal directly to online bingo players, who make up a large enough market to generate the regular jackpots less experienced bingo players might expect. It looks like our plans for expansion over the summer and into the autumn seem to be perfectly timed.”
Lawton wont be divulging any details yet, and was rather cryptic regarding JackpotJoy Bingo’s plans for expansion, saying “I think this year you’ll see us solidify our position as the market leading online gaming site, as well as making steps towards becoming a major UK brand.”
But you can be sure that as soon as we know what JackpotJoy have up their sleeve, we’ll be sharing it with you! In the meantime, why not check out JackpotJoy Bingo now, and see why this site is fast becoming a big hitter in the online bingo world!
