Seems like the world of online bingo is steadily mounting it’s quest for total domination if the amount of TV advertising undertaken by some of the top online bingo sites is anything to go by. We’ve always noted that the big players in online bingo love to flash their marketing cash, but it appears that many are having a pre Christmas splurge of their own!
It was the return of the Fox recently, with the purple suited bingo machine hitting our TV screens once again to advertise Foxy Bingo‘s latest £5 free bonus to both new and old members at their site. No strangers to the world of the TV spot, the guys at Foxy Bingo surely take our top spot for most exposed bingo brand around! And following hot on their heels, Wink Bingo must be in need of a bit of a promotional breather following the huge success of their latest ad campaign, with an irish themed riverdance celebration. This was also bolstered by a number of lucrative primetime sponsorship deals, where we saw Wink Bingo pair itself up with All Star Family Fortunes, The Cube and Harry Hill’s TV Burp.
Which is something the marketing team at Tombola Bingo clearly took took on board with their latest efforts. Following a bad experience in which a Tombola Bingo ad got pulled for being too attractive to minors, the guys have been hard at work preparing some bumper sponsorship slots around Emmerdale. It’s been weeks in the making, but now viewers are being treated to a bit of sponsorship Tombola Bingo style, which will run potentially into 2010.
And extended campaigns seem to be the flavour of the day with other online bingo operators. Virgin Bingo have recently announced that they will be re-airing their popular online bingo TV advert across a huge range of terrestrial and freeview channels in the run up to Christmas, giving all of you who missed out last time an opportunity to see Ricardo the Jalapeno one more time! The ad’s will be running until the start of December, capitalising on the pre-Christmas rush, signifying the mad clamour of many online bingo operators to see you come running to their sites!
And with the online bingo market never looking healthier, it seems like online bingo operators are mirroring the mantras of many a pro bingo player – spending big to win big. We have to say, love them or hate them, it doesn’t look like you’ll be able to escape from these online bingo ad’s anytime soon!
