Thank goodness for Tombola Bingo eh?! Whilst the rest of the online bingo world tries to retreat from beefing up their bonus offers, Tombola Bingo are once again happy to buck the bonus trend. The site recently relaunched its welcome scheme, and we were thrilled to see the first deposit bonus doubled from 100% to 200%. Launching last Thursday, it’s a scheme which is a little out of the ordinary at the moment, especially for such a big online bingo player like Tombola Bingo.
Whilst there have been surge in new bingo sites, older established brands like Tombola Bingo have been quietly retreating when it comes to big incentive offers for new players. Mainly because they have quite a few already, and thus it makes sense for them to shift their efforts towards retaining rather than recruiting newbies. Thus you get more emphasis on redeposit bonuses, the jackpot prizes themselves, or even things like loyalty schemes and community related features. And what makes it even more surprising is that alongside JackpotJoy and Foxy Bingo, Tombola Bingo are one of the biggest bingo names around, with the three regularly battling out for the online bingo crown.
So why would Tombola do this you may ask? Well, we reckon that Tombola may want to be ramping up their offer to counteract recent developments in the online bingo world, namely the other big theme of 2010 – consolidation. As one of the “standalone” brands, Tombola run on their own software, and aren’t linked in the same way as some other bingo sites. For example, Wink Bingo, Posh Bingo, Tasty Bingo and Red Bus Bingo are all part of the same family, in the same way that Cashcade brands like Cheeky Bingo, Foxy Bingo, Think Bingo and Little Big Bingo are all feeding into the same pot. With the recent news that Cashcade owner PartyGaming are merging with Bwin to create gaming’s biggest company, it seems logical to try and strengthen your own foundations in what looks to be an increasingly dog eat dog market.
So does this mean that other bingo sites not directly linked on a network might have to start thinking about bringing in new players again? Perhaps. We reckon there will be some big changes in online bingo in the coming months, and a resurgence towards getting new players could well be one such trend that will emerge. But for the moment, what does it matter?! With a doubled deposit bonus, it’s never been a better time to join Tombola Bingo – with all deposits between £10 and £25 qualifying for the new bonus, plus the added incentive of a £5 bonus on your second deposit. With possibly one of the biggest selections of online bingo around, Tombola Bingo sure know how to keep you coming back for more – and the latest bonus offers also indicate they know how to get you through the doors in the first place!
